Copper Penny Marketing Blog

Bridging The Gap Between Traditional Marketing & Network Marketing

Tue, 28 Mar 2023 19:10:21 GMT

Email Marketing & The Competitive Edge

Email marketing has become an essential component of any successful marketing strategy, and modern social sellers are no exception.

Social media is saturated with competitors making it harder for Modern Social Sellers to stand out from the crowd, and email marketing provides a competitive edge, offering a direct line of communication to a captive audience who has already expressed an interest.

This highly effective strategy builds relationships with prospects and customers while promoting a social seller's brand in an authentic way- increasing intimacy and sales.

What’s Holding Modern Social Sellers Back From List Building?

Typically, only the top earners in a given company leverage the power of list building and email marketing, and it's because most network marketers think it requires a huge budget and a ton of time to build and nurture an email list.

But that's simply not true!

After serving personality brands in the digital marketing space for the last three years (and coaching 100's of other marketing agency owners to online success), I’ve realized that many marketing agency owners, especially those that specialize in paid advertising, aren’t willing to offer network marketers free strategy calls.

So more often than not, Social Sellers who want to leverage an email marketing strategy, must either invest in a high-level mastermind, or figure it out solo.

And thats simply not fair!

Social Sellers are Personality Brands and like any other online business, email marketing provides extensive leverage and influence.

The most important take away here is this…

People don’t buy into your products or your company what they buy into is YOU!

So above all it's imperative to create a customer journey in that moves people through the buying process. I get it! Most social sellers have no clue how to create a funnel page to capture people's information, nor do they know how to write an automated email nurture sequence that builds know, like, and trust.

Therefore, it’s there's this massive sense of overwhelm that keeps Social Sellers from deploying this effective, traditional marketing strategy in their business.

And that’s why I’m here!

To break down the barriers and bridge the gap, so Social Sellers can get started in few simple steps while avoiding the overwhelm completely!

Email Marketing Ignites Attraction Marketing & Turns Leads Into Customers

Attraction Marketing has enabled Modern Social Sellers to attract ideal leads without the need for spammy tactics like cold dm’s and company graphics with lazy “help me reach my goal” copy.

What they don’t know is that social media algorithms typically only share their content with an average of 6% of their warm market. Yikes!

This means building and nurturing takes a ton of time.

See Attraction Marketing is only the front end of a full marketing strategy. You still need to develop know, like, and trust and build a relationship based on value before offering someone a solution.

And that requires allowing leads to spend time with you and evaluate your solution before you call them to action.

It's no secret. Many social sellers spend a significant amount of time each week creating content and nurturing relationships in their dm’s. Email marketing enables you to get more eyes on your message, and automate relationship building, without being attached to your device 24/7.

If you’re willing, email marketing can help you create massive Authority and Influence. Here are 5 reasons why leveraging email marketing for your business today is the most modern thing you could do for your biz.

1. You don’t actually own your contacts on a social platform and you rely solely on social media algorithms to deliver it. If #platform down trends, you get banned, or locked out, you lose access to your people. Email marketing allows social sellers to communicate directly with prospects and customers in a personal and targeted way. By providing valuable content, promotions, and updates, social sellers can build trust and establish long-term relationships with their audience.

2. It’s the number one way to drive traffic and sales for social sellers as it's the second most effective channel for sales, following organic search. Email marketing can effectively drive traffic to a social seller's website or landing page, and ultimately, increase sales. By including calls-to-action and promotions in their emails, social sellers can encourage subscribers to take action and make a purchase.

3. It provides massive value and positions you as an authority people trust. Providing relevant information helps Social Sellers establish themselves as experts in their field while building influence. This helps convert leads into customers as they learn to like and trust you and the solution you're providing.

4. It enables automation and segmentation. With email marketing, social sellers can segment their audience based on factors such as interests or behavior, allowing them to tailor their messaging to specific groups. This can increase engagement and sales, while allowing them to automate initial emails into an evergreen nurture sequence that works 24/7 to build relationships.

5. Email marketing is a low-cost marketing channel making it an attractive option for social sellers looking for big returns on a small budget. According to a study by DMA (Data & Marketing Association) email marketing has a media ROI (Return on Investment) of 42:1. Meaning for every $1 spent, the average return was $42. Not bad, right?

All in all, email marketing can be a highly effective tool for modern social sellers, allowing them to build relationships, drive traffic and sales, and provide value to their subscribers.

I’ve personally invested in helping the Modern Social Seller leverage the power of email marketing, so they can stand out from the crowd and exceed their goals in their business. If you're highly motivated and coachable, I invite you to book a free strategy call with me here .

The next List Launch Accelerator exclusively for Modern Social Sellers is kicking off soon, and I only have a total of 10 seats available. This is a done-with-you container in which I will personally build your opt-in, funnel, and email nurture sequence. You can check out all the details here.

Content Writing vs. Copywriting

Wed, 17 Feb 2021 18:22:26 GMT

As a personality brand you likely need to master both content writing and copywriting unless you outsource your marketing and social media management.

Ask yourself this question first and foremost… What is my purpose for writing?

Content Writing

If your goal is to deliver value... and you want to inform, entertain, provide value, and get people to spend time with you and your brand then Content Writing is your jam.

Content writing takes many forms from quick tips to long form storytelling.

It comes in many packages including blogs (this is content writing), social media posts, articles, emails, newsletters, and e-books.

SEO is a key component of content writing because it enables your content to be found. It is why I’ve included a blog on my website.

This doesn’t mean you have to be an SEO expert. I’m a big proponent of focusing on your zone of genius and outsourcing/getting help with the rest, so you can stay in your lane.

Strategy is important and I highly recommend producing content that is Evergreen.

It is possible to repurpose content on multiple platforms, and I highly encourage you to do so.

Copywriting

The difference between good copywriting and great copywriting is... the latter takes the SELLING out of SOLD.

Pun intended.

The goal of copywriting is to persuade someone to take action.

If done well it leaves the person wandering how in the world this person violated my head space.

Their next steps are clear and it leaves people more afraid of missing out on what you have to offer than about the cost of working with you or buying your course.

It can be short or long form.

It's no secret that today many of the most successful brands are storytellers.

This is because storytelling brings a human dimension to the customer journey that accelerates know, like, and trust.

Empathy plays an important role here and is woven into the art of persuasion.

Unlike content writing, copywriting only requires a basic understanding of SEO.

The ads you see online, in magazines, and on television are all examples of copywriting.

It's imperative to focus on one call to action per landing page or email. When people are faced with too many decisions it creates noise and confuses the reader.

This can most certainly inhibit the decision making process. Make your call to action clear and concise.

The chart below is great for a quick reference:

If you would like to learn more about how we approach the writing process here at Copper Penny Marketing you can do so here .

The Key To Be Seen And Heard

Fri, 29 Jan 2021 16:56:11 GMT

The Key To Be Seen And Heard Despite All the Noise

The moment you plug into a social media site you're going to be someone’s ideal client. They might be WAY off. We’ve all been subject to pitches we clearly have no interest in.

And as annoying as it can be, oftentimes, these come from well meaning people. People who may have a really incredible offer, that just don’t have the skills they need to develop a brand and market it.

Here’s what I need you to know.

A brand is so much more than logos, a color palette, and even a website. These things won’t make you money. Are they important, yes, but you could spend a fortune on a graphic designer who will build you a gorgeous website and you’ll still never make a dime.

Why? Because while a graphic designer can work magic in Adobe it doesn’t necessarily mean they studied the art and science of sales copy.

The reality is stories sell. Words sell. People want to do business with people.

I’m going to give you a golden nugget… YOU are your brand.

And when people interact with your brand there must be clarity. They need to know who you help and why they should trust you.

This is key to BEING seen even in the most competitive niches.

We are programmed to turn away from confusion. This is why the websites don’t make great funnels, and why a funnel should only have one call to action per landing page.

Clarifying your message so it’s ultra clear and stands out ABOVE the noise is ultimately what will make the difference between those who are able to receive what you have to offer and those who are not.

If you're not sure if your message is clear I want you to ask yourself the following questions.

Is it simplified?
Is it relevant and relatable?
Is it repeatable and shareable?

If you don’t know the answer to these questions you likely have a bit of work to do. An “I help” statement has it’s place. Think Instagram bio. And short and direct above the fold message on your website is a must.

But in order to take new leads through the customer journey you must nurture the relationship. This is not done by selling yourself or trying to be the hero of their story.

This is about crafting messaging that enables them to see their problem in a new light. It’s about telling stories that show transformation is possible.

Oftentimes people complicate the art of story when in reality it can be simplified. All stories must have conflict and a clear beginning, middle, and end. (Backtrack to question 2) Relevance is key here. And if done well (Question 3) is in the bag, as your brand will be relatable, repeatable, and worthy of a share.

Once you’ve clarified your messaging, aka your brand, it can be carried from social media platforms, to landing pages, emails, and even your website with continuity.

This is the KEY to standing out. Copywriting is far too often seen as an expendable expense. But here’s the reality…

You can sell a really crappy offer with great messaging and phenomenal offer with sub par messaging will remain on a shelf.

Need help creating a brand that stands out from the crowd. Check out our copywriting page here .

Turn Ideas Into Content

Fri, 29 Jan 2021 16:40:22 GMT

How To Turn Your Idea Into Content!

Many people who come to me are still in the "idea" stage. And I'll be honest. In the past I’ve had to turn them away. Not everyone is ready for funnel builds and my focus was always on building bomb funnels & ad strategy for personality brands who are looking to scale their business.

In saying, I recognized the need, and I want to help! And it’s actually one of the parts I LOVE most about my business now.

See I have a deep and utter respect for the entrepreneur who doesn’t just talk about where they want to be but for those that take massive ACTION. Ya know, for the guy or girl willing to roll up their sleeves and show up like their life depended on it.

I too often meet people with BIG dreams who get stuck in a perpetual cycle of constantly consuming content.

They compare themselves to everyone on social media wondering if they can or will be able to measure up. When the truth is the only difference between them and you is that they’ve done the work.

Here are the STEPS you need to take to put your idea into ACTION.

STEP ONE: Determine the END RESULT! What is your target audience going to get through your content.

STEP TWO: Name your product and put the BENEFIT in your title. Great examples of this are: Be True Brand You, Conversion Copy For Coaches, 100 Days to 100K.

STEP THREE: Determine the four, six, or eight MONUMENTAL steps that will get your ideal client the RESULT you promised. These will be your modules.

STEP FOUR: Under each module, create the content you will be delivering. This will include, how-to, examples, real life stories, and ALL supporting content.

STEP FIVE: Record the videos for each module. Content should be engaging and not ramble. Think high value. If you need more content include stories, examples, and supporting content. (PDFS, Spreadsheets, Outlines, Templates, etc.)

STEP SIX: Create your product. This can be a coaching program, a modulated course, or webinar series. When finished test your product with your warm market and deploy organic marketing strategies.

I’m not promising you’ll make 100k in 100 days, but your your chances are better than if you took no action at all.

Do not feel like you have to have 100% of the modules complete prior to LAUNCH. You definitely do not. Many high level coaches create the content as they go.

What you must have is a detailed road map that outlines your offer. It’s imperative that you are able to market it and craft messaging that delivers the right message at the right time.

Not everyone is ready for Facebook™ ads. And I will only run ads for clients I know are “there.” But I have helped more than a handful of entrepreneurs map out their vision, craft messaging, and strategically build out their programs.

If you KNOW you’re meant for more and you're ready to bring your vision to life but don’t want to do it alone… I have a limited amount of spaces available for consulting.

Please see the Services Page for more information.

And then, when you’re ready to scale your business, I'm certainly your girl!

Here’s to going ALL the way…No go create that offer!

Your Business Is Not About You

Fri, 29 Jan 2021 16:30:27 GMT

It’s true, like 100% in the bag, all joking aside and it may be difficult to hear...

Your business, the one you spent your very livelihood building, well, it’s NOT about you.

Stop spending countless hours on activities geared towards selling yourself to your ideal client.

If you want new clients... If you want to book out your coaching calendar... you’ve got to meet your clients where they’re at and craft messaging that speaks to their soul.

And to do this you have to have a very vivid, detailed picture of who your ideal client is.

I’m not talking surface level here.

You need to know what keeps them up at night. What fears do they have that maybe they have not yet fully realized. And as a result of this, what are they thinking, feeling, and doing that continues to keep them stuck.

When you bring light to this, then and only then, can they possibly receive what you have to offer.

If DONE well your marketing will leave them wondering how in the h*** you violated their headspace.

If you're having difficulty landing clients (outside of targeting the wrong audience) it’s likely because of one of 3 core reasons.

✔️ They don’t believe in your product/service.

✔️ They don’t believe in YOU.

✔️ They don’t believe in themselves.

Here’s a few things you can do differently, starting today, that will help...

Instead of outlining what services you provide and how great they are, speak to the client's pain.

Show them what’s possible instead of telling them. Stories are the number one way to do this. It’s a topic so important I couldn’t begin to cover it, and do it justice here. In saying, I highly recommend purchasing Donald Miller’s, Building a Story Brand.

Remember. Be open and honest about who you are and always, always lead with authenticity.

It’s never a good idea to make unrealistic promises you can’t keep. Yet, it’s possible to show people what’s possible through the use of testimonials and case studies.

Ask questions.. Ask about their concerns, fears, and what is holding them back. And then speak to these things. People NEED to be the hero of their own stories. So coaching is often about listening to a person’s problem and ensuring they are able to buy into their own vision.

They must know transformation is possible.

By focusing on these activities you will engage your potential client, build trust, and an open line of communication.

There is no playbook! You’ve got to know what the person on the other end is thinking to be able to meet them where they are and help them in their journey.

I leave you with one line.

GO DEEPER.